Museum Toolbox

Museum Toolbox.

Frameworks, worksheets, and planning tools used in real museum projects, from community assessment through opening day.

Each tool is designed to be immediately useful: download it, adapt it, and use it with your team, board, or stakeholders.

The templates.

  1. Empathy Mapping Worksheet
  2. Visitor Persona Template
  3. Audience Segmentation Matrix
  4. Service Design Blueprint
  5. Visitor Journey Map Template
  6. System Mapping Framework
  7. Content Mapping Grid
  8. Stakeholder Mapping Canvas
  9. Visitor Value Proposition Canvas
  10. Museum Context Map
Get the Toolbox

The Toolbox is for readers of the book. Send a note with your name and institution, and I'll send it to you.

Thank you. Your email app should open with your message ready to send. If it doesn't, write to mark@museumplanning.com.
By Category

Six kinds of tools.

01

Visitor Experience Frameworks

Pre-visit, in-person, and post-visit tools and templates.

02

Journey & Empathy Maps

Visual tools for understanding visitor motivations and behaviors.

03

Planning & Design Tools

Feasibility, master planning, and exhibition design frameworks.

04

Community Engagement

Stakeholder mapping, community assessment, and audience research.

05

Operations Checklists

Daily, weekly, and seasonal visitor experience checklists.

06

Museum Vitality Index

A 0–100 scoring framework normalized for institutional size.

Start a Conversation

Every museum begins with a conversation.

One hour. No cost. No obligation. Tell me where you are and what you're trying to build.