Feasibility through opening day.
Consulting is delivered by Museum Planning LLC — including visitor-centered and immersive exhibition planning. Every engagement is worked directly by Mark. Hire and fee pages live on museumplanning.com.
Community Assessment
Understanding the community before any design decisions are made. Who are the visitors? What does the region already have?
Feasibility Studies
Visitor projections, financial modeling, site evaluation, and peer benchmarking. Can this institution succeed?
Strategic & Master Planning
Mission-driven planning that connects institutional purpose to physical reality and long-term trajectory.
Exhibition Design
From concept to construction documents: objects, interactives, interpretation, technology, and visitor journey choreography.
Business Planning & Pro Forma
Revenue mix, operating budgets, staffing plans, and capital campaign strategy for a sustainable institution.
Museum Vitality Index
A 0–100 score across visitor experience, digital presence, financial health, community impact, and institutional strength.
From first conversation to opening day.
Assess & Discover
Community engagement, competitive analysis, site evaluation, stakeholder interviews, institutional audit.
Plan & Model
Strategic framework, master plan, business plan, pro forma, capital campaign, board presentation.
Design & Build
Exhibition design, fabrication oversight, technology integration, interpretation, contractor coordination.
Open & Evaluate
Soft-opening support, staff training, visitor experience assessment, post-opening benchmarking.
Measuring what actually matters.
A 0–100 composite scoring framework in which every metric is normalized for institutional size. Raw numbers are never used alone; only ratios and rates count. A $500K museum with a strong digital strategy can score 85+ and outrank a $25M institution.
Connecticut River Museum · Essex, Connecticut · FY2024 · B+ Strong
Every museum begins with a conversation.
One hour. No cost. No obligation. Tell me where you are and what you're trying to build.